The price of platinum is set to rise in the coming months and the continued demand for the precious metal is due to fall, but despite this British jewellers are set to continue their creativity.
Over the next few months the price of platinum is estimated to increase on average to around US$1,750 per ounce and estimated demand for the precious metal is expected to fall 14 per cent worldwide.
The bridal market is currently the strong leader in demand for the precious metal and forecasts in May stated that demand would rapidly fall. However, more recent market estimations in November suggested that the bridal market was to remain resilient.
Ruth Donaldson, UK manager of Platinum Guild International said: “Bridal jewellery is something that they wear every day and people are willing to spend.
“It seems to be really constant. It’s the first choice if they want white metal.”
Now British jewellers are becoming more creative by melting and remodelling old designs and mixing 18ct with platinum to create a completely new and innovative design concept.
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